THE BRAND

Known to stylists, editors, and celebrities, Goldie Lewinter has been producing timeless, sustainable, and ultra-soft tees with the perfect fit since 2016. What started as four essential pieces quickly expanded to 20 core fits, including a Global Organic Textile Standard organic collection. All Goldie pieces are made with high-quality Pima cotton sustainably grown and harvested in Peru.

OUR ROLE

We stepped in as a key social and brand-building partner to introduce a fresh strategy and rejuvenate organic social as well as other digital marketing needs.

SERVICES

  • Organic social strategy

  • Content creation

  • Social management and organic growth 

  • Marketing campaign oversight

  • Product seeding to celebrities and influencers 

  • Email and SMS Campaigns 

  • Brand collaborations 

  • Editorial content for blog  

OUR RESULTS

  • Secured celebrity and influencer placement with Selena Gomez, Margot Robbie, Gwyneth Paltrow, Sofia Richie-Grainge, Lucy Hale, Sara Sampaio, Tinx, Kit Keenan in partnership with our PR team.

  • Instagram Follower Growth: +27.6%

NOTABLE CAMPAIGNS

  • Christina Najjar @tinx

    • Successfully supported product placement with Tinx

    • Coordinated with influencers to enhance reach and engagement

    • Creatively utilized assets for social and newsetter

  • Gwenyth Paltrow

    • Supported with product placements in Gwyneth Paltrow’s G. Label photoshoot

    • Led the campaign strategy and execution for the Gwyneth Paltrow newsletter and social post

  • Selena Gomez

    • Worked with press to secure product placements with Selena Gomez

    • Secured organic social post from Selena’s account of over 426 million followers

    • Led the campaign strategy and execution for the Selena Gomez newsletter

  • Evergreen Lifestyle Photoshoot

    • Oversawcreative direction for Goldie lifestyle shoot featuring musician Bianca Alatorre at

  • Jessica Manning

    • Oversaw creative direction for paid partnerships

    • Utilized creative in engaging ways for social and newsletter

  • Summer Collection Launch

    • Developed and executed a comprehensive social media strategy to promote the summer fashion collection

    • Created engaging and visually appealing content tailored for various social media platforms

    • Engaged with followers and responded to comments and messages to build a strong online community

    • Collaborated with the design and marketing teams to ensure cohesive branding and messaging

    • Implemented hashtag strategies and social media challenges to encourage user-generated content and viral engagement

  • Jennifer Lawrence

    • Worked with press to secure placement with Jennifer Lawrence

    • Led the campaign strategy and execution for the Jennifer Lawrence newsletter and social post

  • Sofia Richie Grainge

    Sofia Richie

    • Worked with press to secure product placements with Sofia Richie

    • Secured organic social post from Sofia’s account of over 11.1 million followers

    • Led the campaign strategy and execution for the Sofia Richie newsletter

  • Summer Lifestyle Shoot

    • Oversaw creativ direction and production for Summer lifestyle shoot with photographer Tess Wachter

  • Margot Robbie

    • Worked with brand stylist to secure product placements with Margot Robbie

    • Led the campaign strategy and execution for the Margot Robbie newsletter

  • Natalie Helen @modeetchien

    • Oversaw creative direction for paid partnerships creative

    • Utilized creative in engaging ways for social and newsletter

  • Kit Keenan

    • Successfully secured product placements with Kit Keenan

    • Coordinated with influencers to enhance reach and engagement

    • Creatively utilized assets for social and newsetter

  • Bandolier x Goldie

    • Worked with press to secure product placements in the Bandolier photoshoot

    • Created engaging and visually appealing content tailored for various social media platforms using photoshoot images

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