THE BRAND

Zero Acre is on a mission to replace seed oils so that we can enjoy food that is better for our health and our planet. It's quickly becoming an essential for Michelin-starred chefs and home cooks alike. Zero Acre is a heart-healthy and heat-stable cooking oil, with a high smoke point of 485°F and a clean neutral taste that makes flavors pop. Full of more good, monounsaturated fat than even olive oil, and offers more versatility in every recipe. From sauces to marinades, to frying and baking, and everything in between, Zero Acre oil makes healthy cooking easier than ever.

OUR ROLE

We stepped in as a key social and brand-building partner to introduce a fresh strategy and rejuvenate organic social as well as other digital marketing needs.

SERVICES

  • Social Strategy

  • Social Management

  • Campaign Oversight for key restaurant launches 

  • Product Seeding to prominent chefs and influencers 

  • Newsletter and SMS Campaigns 

  • Brand Collaborations 

  • Affiliate Marketing

  • Editorial Content   

OUR RESULTS

  • Instagram Follower Growth: +53.7% over the course of 10 months

  • Email Revenue Increased by 157% in comparison to previous 10 months

  • A new email test successfully doubled click through on a key revenue touchpoint and click through rate increased from 7.5% to 14.8%.

NOTABLE CAMPAIGNS

  • Shake Shack

    • Oversaw campaign Launch and Creative Assets

    • All posts and amplification drove up to 13.8 million impressions across social media

    • Campaign content generated over 1,400 comments, predominantly expressing support and excitement for Zero Acre’s’ launch in Shake Shack NYC

  • Key Chef and Influencer Gifting

    Gifted product to prominent chefs and influencers including Molly Baz, Dan Churchill, Gabe Kennedy, Mei Lin, Tim Hollingsworth, Chef Bae, Kevin Lee, Gregory Gourdet and Sophie Dalah.

  • Nova Hospitality

    • Supported restaurant group launch for Nova Hospitality in ATX, restaurants include: The Well, Ten Ten and Devil May Care

    • Oversaw creative direction for collaborative content between both partner channels

    • Oversaw email campaigns to launch partnership

  • Impact Report

    • Oversaw creative direction for Zero Acre impact report campaign for social and newsletter

    • Social Post Plays: 4,528

    • 75.1% open rate on newsletter

  • Mill x Leath x Zero Acre Giveaway

    • Oversaw creative direction and coordinated giveaway across partner channels

    • Video generated over 12.7k Video Plays, 300 likes and 192 comments

  • Michael Tchao

    • Nurtured and supported gifting with chef Michael Tchao

    • Tchao organically incorporated Zero Acre in numerous cooking videos

Newsletters

What our clients are saying

  • "Social Bloome has been an invaluable partner to us at Zero Acre Farms by elevating content and bringing a genuine interest to support the growth of our business. The team works flexibly and brings both a creative point of view as well as a high level of creative collaboration - a rare dexterity that can integrate with any type of team."

    Nitasha Ranganath, Chief Marketing Officer of Zero Acre Farms

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